getting to know my target audience

Getting to know my customers

As a brand it is very important that I get to know my target group (middle class). To do this I have been looking at Instagram pages of middle class women and men I have also been looking at pintrest boards and even creating my own.  Another area that I made sure to look at is the news.

The list gouse on. I is very important for me to research more in to the life style of a middle class person. In order to find out what they like, what things do they find interesting, who do they follow, how do they spend there money and on what. What style of things do they like. All this knowledge will help me in my making , packaging and the marketing of make a skin.

Thought out my research one thing that I keep noticing is the simplicity in which product and survases are presented to the middle class. Everything from the colours to the presentation is kept clean and simple.  Less is more when it comes to presentation of most product.

Here is a few example of products that are mastery targeted at middle class people